SAN FRANCISCO — When it comes “Duck” and “Dynasty,” the networks are more concerned with the Kardashias, but that hasn’t stopped MSNBC from having fun with the family in recent years.
The network was caught out last week when it aired a segment titled “Ducks: The Family of the Kardashian.”
In it, host Rachel Maddow and her guests played “Duke and Duchess,” a mockumentary in which the Kardashies are played by actors of the Dukes of Hazzard and other popular television shows.
They’re also a bit of a family to many, including the Kardash’ eldest son Ty.
“Duck,” which airs Sundays at 9 p.m.
ET, is the network’s top-rated primetime program among adults 18-49 and the No. 1 cable show among men 18-34, according to Nielsen data.
The Kardashians’ sister, Khloe, is also a big draw.
She’s been on the cover of Vogue and appeared on “Real Housewives of Beverly Hills” for a while, and the show has drawn big ratings, especially in primetime.
But the network isn’t shy about letting its audience decide what’s good and what’s not, and this year the Kardashions made their first big splash with a video that featured a clip from the family’s hit hit reality show.
The clip, which went viral, featured a song called “I Don’t Care,” which has since been downloaded more than 30 million times.
Maddow played a clip of Ty’s mother singing along to the song, which is a nod to the Kardashiahs’ “I’m Not Afraid” hit.
The clip was a nod at a time when “Ducker’s Diner” was the No, 2 show in primewise in adults 18 and over, and “The Voice” was No. 2.
The family is trying to break out of that slump by introducing a new food truck called “Ducky Diner,” which is modeled after the show’s popular Denny’s chicken.