It’s the final season of fox breeding, but it’s only the beginning of the season for the K3 brand.

The company is releasing a new product this weekend, and they’re hoping it will be the last before the foxes are slaughtered. 

For the last few years, the fox hunting industry has been booming thanks to a massive spike in demand for the meat.

Now the company has a new line of kibble and they want you to enjoy it too. 

“It’s the first time the company is going to be releasing kibble for the whole year, so we think it’s going to really appeal to consumers,” CEO of K3 Entertainment and Marketing Dan McLean told Fox News.

“People are looking for a little bit of excitement, a little of excitement with food.”

McLean said he expects demand for K3 products to grow this year.

“We are expecting demand to grow, I think, because we’ve been able to bring in so many new products to the market and we’ve made so many more people interested in the fox,” he said.

“The fox is one of the most beloved animals in the world, so it’s a very popular brand to us.”

The company said there’s an even bigger market for the kibble that will be released in September, but the company isn’t releasing the exact product yet.

“If you look at the market, it’s really just about food,” McLean said. 

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